During Vh1's Fabulous Life of the Mega Rich, they had little pop-up comments. Mostly it was kinda dumb stuff like "get this look and save money by putting fake gold on your floor instead of real gold!" There was also a pop-up for Wendy's Threeconomics (their 99 cent menu) that related to the show just like the other pop-ups. Like I said, all the pop-ups were pretty cheesy and dull, but it was a new way to get their message noticed!
I've noticed that when E!'s The Soup goes to commercial, they put a twist on the usual "we're sponsored by McDonald's" thing. They somehow relate the company/product to a funny clip, so it's like it's part of the show, but it's promoting the sponsor.
During The Hills commercial breaks, the Sonic commercials feature the usual Sonic characters talking about The Hills and Sonic products. I love those Sonic characters, all their spots are funny. And I really love the way these ones tie-in to the show!
On The View they incorporated a commercial into the program in a really neat way. The ladies were talking, as usual, and somehow the conversation led Joy to begin telling a story. The story wound up to be about Hamburger Helper and at the end they showed the audience, and they all had Hamburger Helper hands!
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